Privacy Policy

This Privacy Policy describes how Lawrence Pumps, Inc. (“LPI”) collects and uses information through www.lawrencepumps.com (the “Site”) including its pump selector link to Engineered Software Inc. (ESI) through their ePUMP-FLO software.

What information does LPI collect from users of the Site?

Prior to registration, LPI does not collect information that personally identifies you. LPI may use cookies (described below) to compile statistical data concerning web site usage and to track use of the Site from a particular computer. In order to access parts of this Site and use some of the services provided, you must complete a registration form. During registration, LPI collects information that personally identifies you. Such information may include your name, company affiliation, e-mail alias, telephone number, address, fax number, IP address, user identification password, and other information that can be connected to you (collectively “Personal Information”).

What are cookies and how are they used?

A cookie is a very small text file placed on your hard drive by a computer server. It serves as your identification card and is unique to you. Cookies tell us that you returned to a specific web page on our Site and help us track your preferences and transactional habits. If you are a registered user, cookies recognize your password and help us personalize your experience at the Site by permitting our computer server to “remember” who you are.

By modifying your browser preferences you may choose to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you may be unable to use those LPI services that require registration in order to participate. Generally, we might use cookies to:

1. Remind us of who you are. This cookie is set when you register or log in at the Site and is modified when you log out of the Site.
2. Estimate our audience size. Each browser accessing the Site is given a unique cookie which is then used to determine the extent of repeat usage and usage by registered users versus by unregistered users.
3. Measure certain traffic patterns, which areas of the Site you have visited, and visiting patterns of users in the aggregate. We use this research to understand how our users' habits are similar or different from one another so that we can make each new experience on the Site a better one
4. LPI might also collect IP addresses for system administration.

How does LPI use and share my Personal Information?

LPI uses your Personal Information to operate the Site and to store information about use of the Site. When you register to use the pump selection features through www.lawrencepumps.com, ESI stores your registration information in a database. This information is made available solely to LPI. When you select a particular pump, ESI will note which pump or part you selected and will make your Personal Information available via a database to LPI of that pump or part.

LPI also collects Personal Information from registration forms that are completed for newsletter subscriptions and the like. LPI uses this information soley for its own marketing purposes. In some geographical regions LPI has an agreement with an independent sales firm (REP FIRM) to promote our products and provide local service to our customers. Personal Information is provided by LPI to the REP FIRM to assist it with its sales promotion work.

In each case . LPI or the REP FIRM may then contact you to follow up on your interest in LPI, and may contact you with other marketing or promotional materials.

We also store and disclose Personal Information as allowed or required by applicable law or when deemed advisable in LPI’s discretion. This means that we may make disclosures that are necessary or advisable to conform to legal and regulatory requirements or processes and to protect the rights, safety and property of LPI, users of this Site, and the public.

What security precautions are in place to protect the loss, misuse, or alteration of my information?

We take reasonable steps to protect Personal Information. No data transmission over the Internet, however, can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, LPI cannot ensure or warrant the security of any information communicated to or collected at the Site, including your Personal Information.